At Sonny’s of Rock-a-Nore, we’ve been dedicated fishmongers and master smokers for three generations, proudly producing our own signature smoked recipes from the same historic location in Hastings Old Town. As a traditional fishmonger and family-run smokehouse, we combine time-honoured techniques with a passion for flavour to create exceptional products.
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Our smoked fish is a true celebration of our unique smokehouse flavours, crafted using only the finest quality fish and locally sourced ingredients. Every smoked product is lovingly prepared on-site, following methods passed down through the family—from Sonny’s parents, Bert and Lil, to Sonny and his wife Jackie, and now their daughter Daisy (with the next generation, Ralph, already getting involved!).
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Our in-house deli range is created with the same care and devotion to quality. Each recipe reflects the family’s deep-rooted tradition, ensuring every bite is packed with flavour, history, and a little bit of Sonny’s magic.